Team-based Creativity and Innovation Assignment - Team Presentation

Assessment Task 3 and 4: Team-based Creativity and Innovation – Part A: Team Presentation | Part B: Team 3 Report

Presentation: Length: 10 minutes plus 5 minutes Q&A.

Criteria used to grade this task: See marking guides/rubric for the criteria that will be used in assessing this learning task.

Assessment Details: The purpose of this group learning task is for students to become familiar with an applied creativity and innovation model (Design Thinking), develop skills in applying deliberate creative thinking techniques to a real life problem, and have the opportunity to observe, analyse and refine different creative processes.

Students will work in groups of six. Each group is to explore what inspires them in order to identify a situation, challenge, or opportunity they can collectively focus on within a particular problem and/or offering. Each group will then use the knowledge and tools obtained in this course and the design thinking steps and processes.

There are two parts to this group assessment. You will form a group of 6 students to work on this assessment collaboratively. This assessment is about applying what you have learned throughout this course. You are required to follow the Design Thinking process for this assessment. You will use the tools, frameworks, and techniques to develop a new offering. It can be a product or service that is currently unavailable in the Australian or Global market or a product or service that may be in the embryotic stage or under-utilised, it can be a problem that requires a solution. This assessment has two key aims: applying the relevant tools, frameworks and techniques, and developing the new offering based on the application. Both are important, but the process is weighted more than the outcome. Thus concentrate on the Design Thinking steps and process.

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In the group presentation, you will present the process that you took as a team to develop the new offering/solution (see above). The presentation’s focus is to communicate the approach you took as a team instead of just the new offering that you developed. It is not a must to have the new offering finalised, and it can be a “work in progress at this stage”. You will present the tools, frameworks, and techniques that you utilised and their rationale. The presentation MUST include screenshots or

pictures of the “work in progress” of activities undertaken as a team.

The presentation will involve a 10 minute group ‘pitch’. Students are encouraged to use creative processes in this presentation and to make the session as interactive and engaging as possible. The presentations are expected to be professionally delivered and accompanied by appropriate graphical material (e.g. PowerPoint slides, online videos or quizzes, whiteboard demonstrations, hand-outs, etc.) The presentation should outline the problem area and persuasively explain what

the group’s idea/product/service/offering/solution is and why it solves/addresses the problem. The primary objective of the presentation is to help the audience empathise with those affected by the problem and convince the audience of the creative merits of your innovative solution.

The presentation is your opportunity to show what you have learned in the course and how you applied it to a “real-life” situation. You will be provided with feedback by the Lecturer on the process and your new offering. The PPT slides or associated material to be submitted on Moodle in the Assessment Information section.

Assessment Task 4:

Group Report: 2500 words (To be submitted on Moodle Week 12) Written Report  (30%)

Group Report: Based on the feedback received in the presentation; you can update the new offering if required. In the report you will briefly outline the process of developing the new offering. The key focus of this part of the assessment is to get you to develop a business model canvas of your new offering, undertake secondary research where required, and populate each canvas element. Following this, a brief discussion is to be provided for each element and the justification of what is included. Appendices can include photos; visualisations of the Design Thinking steps and business model canvas) The word count for the GROUP report is 2500 words (plus or minus 10%).

Only One(1) report for each group to be submitted on Moodle with all group member’s names on the Title page

A Describe how the group found inspiration in terms of identifying the chosen challenge/problem. Showcase the methods used to empathise with the needs of those effected by the issue. [Empathise]

Describe and define the problem/opportunity area and outline how this definition was arrived at. [Define]

Detail the ideation methods that the group engaged with when searching for creative solutions to the identified problem. [Ideate]

Describe the prototyping methods used and evaluate the efficacy of these methods. [Prototype]

Provide evidence of the involvement of planned beneficiaries to test and refine the idea further and the outcomes of this testing process. [Test]

Outline how the group intends to implement the proposed solution and how over time it will continue to refine it. [Implement]