MKT520 Managing Product And Service Innovation Assignment Help

MKT520 Assignment 2 : Innovation Audit Report

Task:

Innovation is increasingly being considered as a core competency that organizations must develop. Companies that consistently innovate don't rely on chance; they address innovation in a systematic way.

Your task is as follows:

• Drawing on a wide range of literature on innovation develop a framework that you could use to assess an organization in terms of innovation. Describe your framework and justify the critical elements (with reference to the literature).
• The next step is to apply this framework to a particular organization of your own choice. Where are the gaps? What is being done well, what areas need to be improved? Note: This organization may be your own workplace, or an organization you would like to work for.
• Finally, develop a plan to address areas of weakness. You may choose to focus on a few key areas and discuss them in detail.