MGT5MSG Managing Innovation in Sport for Growth Assessment 2

Assessment 2: Sport Innovation Case Study

Background and Task 

You are required to write a 3,000-word individual case study on a Sport Innovation of your choice, focusing on how the organisation (case) has demonstrated innovation and entrepreneurship.

Your case is the organisation that you have chosen, and its “real life” innovation. The case study is your analysis of innovation developed by your

The case study should also identify the following:

• Background of the organisation;
• Innovations implemented by the organisation;
• Why the innovation was needed;
• Where the innovations sit in relation to use throughout the industry;
• Outcomes as a result of implementing such innovations;
• Where to next for the organisation?

Detailed instructions and materials will be made available to assist in the method to develop and write a case study; however, the choice of organisation and sourcing of relevant support materials will be the responsibility of the student.

You will need to demonstrate that you have put significant research into the organisation of choice and show that you understand the effects that the innovations have had on the organisation.

Tips:                Linking the case study back to key topics covered throughout the subject, as well as relevant supporting material and citations will be essential.