Creative Strategy Report - MEERQAT

Creative Strategy - MEERQAT

Positioning Statement

“For your ambitious organization, MEERQAT is the platform that best builds and delivers tools that change the way you think about and do quality improvement, tools that educate and engage, tools that provide structure and help teams work together, because MEERQAT, and only MEERQAT, focuses on the creation of better tools so that your organization creates better outcomes.”

Message Strategy

For the purpose of the IMC, a cognitive message strategy ought to be implemented. Such strategy will ensure that rational arguments are being presented to the customers with logical pieces of information. Cognitive processing will be required by the ideas. Upon the use of the cognitive message strategy, the core of the message demonstrated in advertisements will be based on the the benefits or the attributes of MEERQAT. It will be through the customers’ use of MEERQAT that they will eventually be able to obtain benefits offered by the company.

Following the same premise, a unique selling proposition will be developed. The unique selling proposition will make an explicit claim of superiority or uniqueness of MEERQAT. In other words, a unique selling proposition will be used to give customers some hint about why the organization is different from its competitors. Besides, the unique selling proposition will be supported by evidence.

Following is the unique selling proposition to be used for the IMC:

“Case management, evaluation and quality improvement now made easy through MEERQAT’s customized and people-centered solutions.”

This unique selling proposition is rather persuasive and is the ultimate means of positioning the services offered by the organization to the prospective customers and the rest of the world. It must always be remembered that the strength of a unique selling proposition does not rely on the absolute uniqueness of the products offered by the company. Instead, the unique selling proposition can be developed upon the identification of an untouched or latent position in the market where a flag could be planted.

Selling services is no rocket science and can be achieved through a multitude of ways. However, the use of this unique selling proposition for the IMC specifically focuses on the big idea that can be utilized to position the brand of the organization into the market. Selling customized solutions to the customers for quality management is the gist of the unique selling proposition. It can be used as the big idea to distinguish the brand from those of the competitors and taking the needs of the customers into account.