BUSS 3108 Technology Innovation And Commercialisation - Assignment Help

EXECUTIVE SUMMARY

The enterprise, Cohda Wires, Connected Autonomous Vehicles (CAV) technology aimed at improving road safety by facilitating communication between vehicles and road infrastructure. Founded in 2004 by Paul Gray, the organisation has grown to have 50 employees with an annual revenue of 12.6 million. This report provides an overview of the business, its external environment, innovative model and stage of innovation, and recommendation on the product. The report finds that the technology will improve road safety and reduce the number of road traffic accidents and death. It recommends the adoption of the technology by car manufacturers and road constructors to enhance safety on the roads.

THE CASE STUDY BUSINESS

Cohda Wireless is an organisation working on Connected Autonomous Vehicles (CAV) technology to transform vehicles and roads by improving the safety of road users and reducing emissions and congestions. The size of the company is large as it enjoys a 60% market share of global V2X trials and operates in many countries in America, Asia, and Europe (Cohda Wireless, 2019). The company has 57 staff members. The target customers are all road users (drivers, riders, and pedestrians), car manufacturers, and government agencies. The company has a presence in the US, Australia, Canada, Japan, Korea, China, and Germany. Although there are no accessible annual reports from the company, company data from Zoominfo (2017) indicates that Codha Wireless has annual revenue of $12.6M.

THE MARKET DYNAMICS FOR THIS ENTERPRISE

The external market and business for Copha Wireless include partners and customers. The organisation partners with international investors such as Cisco, NXP® Semiconductors, SciVentures Investments Pty. Ltd, Epicorp, M–Group, and UniSA Ventures. On the other hand, the company has a wide base of customers ranging from car manufacturers to government agencies in the transport and infrastructure industry. The company enjoys political-legal support for innovative technology (Cohda Wireless, 2019). Through the investment in the technology industry and addressing critical issues that cause serious concerns (emission and road safety), the company will enjoy political support in all countries of operation. The company faces a threat of competition from other companies in the industry.