ADVT7510: Social Media Management Part B

Requirements:

8 pages* (does not include +/- 10%), 12pt font, consistent font style, 1.5 line spacing, 2.54cm margins (all), title page (not included in page count), consistent referencing style (in-text and reference list), professional format/layout.

Use paragraphs rather than dot points. Only include required appendices.

Report Sections:

Title page

• Campaign Background (Part A Sections)

• Social Media Strategy

• Scheduling

• Budget

• Metrics and Measurement

• Other Considerations

• References

• Appendices (Only those required in the guidelines)

Notes:

The title page, references and appendices are not included in the page count.

Any (academic) referencing style can be used as long as it is used consistently.

*Part A sections are included in the page count.

References

There are no minimum or maximum requirements for the amount of references. Some references will be needed (e.g. insights, budget, etc.), how many are included depend on the section and the quality of the source (and the information it provides).

Any (academic) referencing style is fine, provided it is used consistently.

Appendices

Only appendices that have been identified as required in the guidelines should be included. No other appendices are allowed.

The following appendices are required:

• SWOT analysis table/figure (From Part A - can be the same or updated)

• Target audience profile (From Part A - can be the same or updated)

• Basic content strategy document

• Two posts (or other content) that you have created

  NOTE: If these are not in English, an exact translation must be included in addition to the created posts

• Basic content calendar

• Simple budget with approximate costs

Formatting, Referencing and Communication

The report needs to adhere to the 8-page maximum and have good formatting, referencing and communication (see the marking rubric).