ADVT7510: Social Media Management Part A

Assistance On Marketing Campaign Report

Requirements:

3 pages maximum (does not include +/- 10%), 12pt font, consistent font style (use Times New Roman), 1.5 line spacing, 2.54cm margins (all), title page, consistent referencing style (preferably APA), in-text and reference list (not included in the page limit), professional format/layout.

Use paragraphs rather than dot points*. Only include required appendices.

Choose a company and design a new social media marketing campaign for them in Part A and Part B.

Report Sections:

Title page

Company Background
Situation Analysis
Campaign Objectives
Target Audience Profile
References
Appendices (Only those required in the guidelines)

Notes:

The title page, references and appendices are not included in the page count.

Any (academic) referencing style can be used as long as it is consistent.

*The dot points used in this guide show the information that must be included in the sections. How this information is presented is up to you (e.g. points grouped in one paragraph for discussion or discussed separately), as long as all required information is present. No dot points should be used for main discussion points.

Target Audience Profile

This section must provide a profile of the target audience for the campaign you are developing.

The section must identify, discuss, justify, and profile the target audience.

Specifically, this section must include:

Discussion of who the target audience is. This must be a specific and identifiable group.
Discussion of the key consumer insights relating to the chosen group. These insights must be evidence-based and relevant to the specific decisions that will be made in your campaign.
Development and discussion of a target audience profile. The profile must be based on the consumer insights and be included in appendices.
Justification for all decisions and choices.

Note:

More than one audience can be selected. However, a sufficient (and strong!) justification must be provided for why more than one is needed.

Similarly, more than one profile can be created if it is strongly justified.

These decisions are up to you but need to be clearly and convincingly justified.