2.What innovation in their product offering helped them gain and retain their customer base?

Wealth simple has  a number of significant improvements to their product offering, which help them to grow their client base and keep existing customers happy. The company technology platform is one of the most significant innovations. It enables the company to provide customers with an investment experience that is simple , and it can be adapted to meet the specific requirements of  customer  which  benefit them to make educated choices about their finances

Additionally, Wealth simple provides its customers with a range of online tools and services that can help them manage their assets and achieve their financial goals. These include automated tax optimization, budgeting and asset allocation software, goal setting and monitoring tools, and tools for goal-setting and tracking. By using these instruments, the investing process will be streamlined and made easier for clients, which will also increase their accessibility. New investor doesn’t want to take risk and in wealth simple risk is low but growth is high and stable for long period of time. Wealth simple also offer fair pricing and help to making it a desirable option for anyone considering investing their money. Whenever investor wanted to make withdrawal money, they can easily withdrawals their money without any restrictions which makes them different from others and gain more customers from market.