The Cultural Context In Global Management Essay - Assignment Solution

Introduction

Culture refers the way in which people sense and behave (Harris, Moran and Moran, 2004). A culture is different in different countries, organizations and industries. Through a business viewpoint, it is useful to think of culture as including of four diverse areas. These areas include country, business, organization and industry. Each of these areas of culture refers to and reinforces to grow others. Even though, globalization can show that various cultural features have combined across global boundaries there are still massive differences that can impact the procedures of management as well as consumer behavior (Harris, Moran and Moran, 2004). A globalized policy has to be discovered on an understanding that has both cultural differences and similarities. Culture is important to global businesses in various aspects particularly management. Managing in global environment will inevitably have to consider the disparities of the culture for example, importance of time, the need to have certain regulations in employment and the level of potential against experience (Gesteland, 2012). Moreover, culture has an important impact on the prospect of employment for workers, aspects of motivation, dedication to the organization, individual creativity and group dependence. Whereas the accomplishment in Western businesses is mostly credited to individual innovation and enterprise, the attainment in workplace in Asian countries is more linked to a stable work moral and organizational realism (Gesteland, 2012). This essay aim to explore the concept of cultural diversities in global management. The analysis will be based on reviewing various literatures about culture and global management and a personal understanding and usefulness will also be discussed to highlight the significance of the topic. 

Cultural Context in Global Management

In a global business, the upper management level can consider various procedures to manage cultural disparities. According to Morschett, Klein and Zentes (2015). It is important to focus that cultural diversity need to be perceived as a foundation of future positive strength for a business. Simultaneously, it can be a potential reason for conflict which can also lead towards aggression within teams. However Achinivu (2017) suggested that if cultural differences are managed appropriately it can be an important source of the much needed creativity essential for the business in a highly competitive and dynamic global business context to maintain a competitive edge. A cultural difference is therefore an aspect of global business management which demands a huge amount of administrative and managerial focus. Management will perceive for enabling a culture of a company into a feature that effectively help attaining business aims, strategies and operations (Achinivu, 2017). The reality that culture cannot be explained exactly will be a difficult situation to handle for the management to realize the idea and look after the differences.