Report On Kora Organics - Assignment Solution

Introduction 

The business environment for any company or brand is very competitive, more and more companies and brands are entering in market to gain their market share. KORA organics is an Australian company owned by one of the top Australian Model Miranda Kerr. The company was formed by Miranda Kerr in 2009, mainly because of the fact that she was not able to find organic beauty products. Miranda Kerr was so passionate about such products that she made the investments herself and launched the company. In the early days, most of the project were sold through company website www.koraorganics.com and through a retail giant David Jones. The Company, does sell its products in US and other international markets as well. Considering the overall opportunities in the Indian market, the company is considering to start selling its products in the Indian market. However, to be able to do so, it’s not an easy task as there are various challenges involved with it. A lot needs to be taken into consideration, such as the cultural and social differences of the people living in India as compare to the people of Australia and US. This report will highlight the various aspects for KORA organics that the company should consider before finalising if it should launch its operation in the Indian market or not. 

About KORA

Kora Organics is the brainchild of one of the most popular Australian model Miranda Kerr. The brand was formed as the model herself was sick of chemical-laden skincare products, and as an alternate she developed a line of organic natural products for female’s (www.ry.com.au). 

Types of Product

All the products at Kora Organics are made from premium quality certified organic ingredients, that consist of Aloe Vera, Lavender, Green Tea and Non (www.kianabeauty.com.au). The company has a wide range of products to offer to its customers, such as cleansers, mists, creams and so on. The products are classified in to different categories as well, such as face, body, eyes, lips and so on. Also the products are categorised on the basis of skin types as well (www.koraorganics.com). 

Source: www.koraorganics.com/collection

Present Marketing

KORA organics was formed in 2009, with little or no outside investment. The general manager of KORA organics who is one of the most popular model herself, made the major investment in the company and used herself as a model to initially market the product. The company was able to make a deal with a local company in Australia, through which the brand was able to showcase its range of products. The brand later, launched itself in US and has been actively using various social media channels to market its range of products. 

Most of the company products are sold online and than through hundreds of retail locations. To be able to sell the products online, the brand needed a nice, simple website which was made on Magento eCommerce platform. In the early days, with every sale of Kora products, a personalised card was also sent to customers, with customised “blessings” and in a eco-friendly packaging (engagepace.com). This strategy helped the brand to gain customer loyalty and satisfaction.  

Miranda Kerr was able to inject her own personality with the brand that helped the brand to grow rapidly. The model herself has over thousands of followers around the world, so to market a product that is endorsed by a model like Miranda Kerr herself was not a problem at all. Miranda seized on the opportunity of health trend and is considered as one of the very few people who initiated to market wellness beauty. 

The brand is using social media platforms to market its product. Platforms like Youtube, Instagram, Facebook, Pinterest are all up and being updated on regular basis. Each social media platform has over 100,000 followers, so any new product launch or announcement the company makes, is communicated to a large audience.