Reflection on Personal Brand and Authentic Leadership

Assessment Type: Individual report

Task & Scope: Write a personal reflection that begins with how your values, beliefs and passions are reflected in your personal leadership purpose and why it is important to your personal brand identity. Consider how it is relevant to and how it will influence those you lead. Then reflect on how your values, beliefs and purpose as a leader align with the values of your audience (e.g. employees, organisation, industry) and explore what this alignment or misalignment means for the development of your personal brand statement – this task is about not just considering your audience in terms of how you want to position yourself but just as importantly remaining conscious of who you are and what your core message is.

Weighting: 30%

Word Limit: 2,000

Learning Outcomes

This assessment is aligned with:

CLO1: Assess the importance of authentic and personal branding to leadership

CLO2: Critically evaluate the characteristics of authentic leadership

Presentation Requirements:

This assignment requires use of the RMIT College of Business Harvard Referencing System. Please consult the Guidelines for Referencing and Presentation in Written Reports and Essays published by the College of Business.

You must acknowledge all the courses of information you have used in your assessments.

Refer to the RMIT Easy Cite referencing tool (Links to an external site.) to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page (Links to an external site.) for more tools such as EndNote, referencing tutorials and referencing guides.

Note especially: Your assignment must use the reading materials studied in this course. Assignments which rely on references that have not been studied in this course cannot achieve even a Pass grade because such assignments fail to demonstrate what you have learnt from studying this course.

Also note: there is no opportunity to resubmit failed assignments

Assignment criteria:

Depth of reflection (30%)

Extent to which the required components of the task have been meet (30%)

Structure and literacy (10%)

Evidence and application to individual authentic personal branding (30%)

Rubric:  See below

Submission: The assignment must be submitted electronically via myRMIT Studies/Canvas using the Turnitin assignment e-Submission procedure. Turnitin will review your submitted work and provide an originality report for you and your facilitator.

Academic integrity and plagiarism:

Academic integrity is about an honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.

You should take extreme care that you have:

Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods,

 Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites.