Question1 (10 marks)
PepsiCo operates 45 plants, 490 distribution centres, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential market for PepsiCo top global brands and everyday nutrient products. As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expand and grow the business.
Required:
Illustrate and explain how each of the four quadrants would influence your choice of strategy.
Answer this question in about 400 words and include a diagram of the Ansoff Matrix.
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