NAT10904003 Plan, Manage and Optimise Paid Social Media Advertising - Assessment Task 2

Assessment Task 2

Build, Manage and Optimise a Paid Social Media Advertising Campaign

Assessment Instructions

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Contents:

3.1 Ad Formats
3.2 Campaign Details
3.3 Campaign Level
3.4 Budget and Schedule
3.5 Core Audience
3.6 Custom Audience
3.7 Lookalike Audience
3.8 Placements
4.1 Ad Format and Creative
4.2 Ad Copy and A/B Test
5.1 Ad Community Management
5.2 Customise Columns
5.3 Campaign Data
5.4 Measure and Optimise Performance