- Summative assessment task 1
Summative Assessment Task 1 (Individual) | |
Brief description of assessment task | Case Study investigating sport marketing principals
Please refer to the Unit site for a detailed description of the Assessments. |
Detail of student output | 4000 words |
Grading and weighting
(% total mark for unit) |
50% |
This task assesses your achievement of these Unit Learning Outcome(s) | ULO1 - Explain the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.
ULO2 - Contextualise, identify, and analyse market factors to create strategic sport marketing solutions. |
This task assesses your achievement of these Graduate Learning Outcome(s) | GLO1 and GLO5: In developing case studies, students will need to undertake extensive research, clearly convey domain knowledge, and present case relevant information for the purpose of case specification. |
How and when you will receive feedback on your work | Feedback will be provided via the Unit site submission folder within three weeks of submission. Feedback will consist of a rubric score as well as individualized feedback for each submission. |
When and how to submit your work | Submission via the Unit site Dropbox
Due Week 6, 8pm AEST Friday 26th August 2022. Please refer to the Unit site for a detailed description of the Assessments. |
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