MB601 - Coca-Cola Corporation Analysis and its Economic Performance

Activity 3: Coca-Cola Analysis (100 points)

Your assignment is to analyze the Coca-Cola Corporation and its economic performance over the last five (5) years. You should begin with the last available reference year. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 4-page response and a table are required.)

Part A  Your paper should begin with a description of Coca Cola. Describe the company’s main competitors. Assess the company’s performance over the past five years and document Coke’s profit and market share position.

Part B Identify which resources, core competencies, and distinctive competencies have allowed Coke to reach its level of success. Be sure to consider different measures of performance in your analysis and to compare (benchmark) the results you highlight with those of Coke’s competitors.

Part C Using a VRIO framework, build a table that addresses the value, rarity, limitability, and organization for each of the items you have identified above. Be very explicit in your explanations.

Part D  Last, analyze whether the items discussed are likely to continue to yield a competitive advantage for Coke. Why or why not?

Grading Rubric

Please refer to the rubric on the following page for the grading criteria for this assignment.