MIS771 Descriptive Analytics And Visualisation - Assignment Two

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Task 4.1 – Model building

You should follow an appropriate model building process. You should include all steps of the model building activities (especially all relevant pre and post model diagnostics) in your analysis. You can have as many Excel worksheets (tabs) as you require to demonstrate different iterations of your regression model (i.e., 4.1, 4.1.a). If you make any reasonable/realistic assumptions about the parameters, please note them next to the analysis.
You are required to discuss all details of your predictive model/logistics regression output.

Task 4.2. – Visualising and interpreting predicted probabilities
Your technical report must include the predicted probability visualisation and the practical recommendations. These recommendations should broadly answer the following question:

"How a change in perceptions of quality (scores from 1 to 10) and brand image (scores of 1, 5, and 10) may affect the predicted probability of recommending B- Craft by two customer segments (i.e. those purchasing directly, and those purchasing through sales representative)."

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