Lavazza Italian Film Festival - Assignment Solution

Lavazza Italian Film Festival commenced around 20 years ago by a man named Antonio. The idea revolving around the emergence of Lavazza Italian Film Festival pertains to a dearth of film festivals celebrating the success of the Italian cinema. The festival was first held in Melbourne and Sydney in the November of 2000, presenting five shorts and five retrospective titles. The first edition of Lavazza Italian Film Festival held in Melbourne and Sydney around 20 years ago presented a total of eleven features that also included Marco Tullio Giordana’s famous “I cento passi (One Hundred Steps)” and Silvio Soldini’s “Pane e Tulipani (Bread and Tulips).” The choice of impeccable Italian classics presented in the first edition of the Lavazza Italian Film Festival had been a roaring success.

As the name of the festival is self-explanatory, all the films presented in the Lavazza Italian Film Festival are grouped by nation. The entire theme of the festival is to present the most renowned and celebrated Italian classics to the native Australians in order to enhance the popularity of Italian cinema. To meet the audience’s demand spurring out of the incredible success of the first edition, the second Lavazza Italian Film Festival was held just a year later in Brisbane, Adelaide and Perth. The selection for the Opening Night surrounded Nanni Moretti’s “La stanza del figlio (The Son’s Room),” “The Centrepiece,” and featuring Monica Belluci in “Malena.” The Cosing Night selection presented Gabriele Muccino’s popular classic “L’ultimo bacio (The Last Kiss).”

Ever since the second edition of Lavazza Italian Film Festival, it has gained immense popularity all across Australia. In fact, Italian cinema is now appreciated publicly outside the territorial boundaries of Italy. 

The inception of the festival dates back to the past two decades, intending to promote the popularity of Italian cinema in Australia amongst people belonging to all nations residing within the country. The theme of the festival is rather sophisticated in every edition, with a primary focus on the hits and classics of the Italian cinema. Lavazza Italian Film Festival, particularly due to its immense popularity amongst the Australian nation, has drawn the attention of many event sponsors and other investors over the years. Over the past two decades, the event has received endorsements from many cultural and organizational partners for the purpose of branding. However, Lavazza has been associated with the event for the past 16 years and is not the primary sponsor.