INF60007 Business Information Systems - Assessment 1: Individual Report

Assignment Overview

In this assignment, you will employ PEST analysis, SWOT analysis and Michael Porter’s Five Forces1, applying visualization tools, to understand a business context, and to provide succinct and supported advice to the following question. A description of the analysis, modelling and advice activities is provided below.

Should Swinburne University fully abandon the physical campus model and transition all of its teaching online?

Specific Tasks

First, you’ll need to do some background research on Swinburne University. Second, you have three tasks to complete. For the first three tasks you should use Microsoft PowerPoint, to present and explain your analysis.

1)      PEST analysis and model (1 page)

1. Analyse and identify the most important macro-environmental forces (political, economic, social, technological) that will influence Swinburne’s decision to adopt only online teaching delivery models

2)      SWOT analysis and model (1 page)

1. Analyse the strengths (internal competencies [incl. existing online retail platform], expertise, brand, ) of Swinburne that will enable it to become a purely online provider.
2. Analyse the weaknesses (i.e. constraints) within Swinburne that will inhibit its ability to become a purely online provider (e.g. existing physical buildings).
3. Analyse the market opportunities for Swinburne which make the transition to purely online delivery an attractive proposition (think about the post-COVID world).
4. Analyse the market threats that could affect 1) Swinburne’s ability to offer online delivery, and

• take a market leadership position in online tertiary

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3)      PORTER’S FIVE FORCES analysis and model (1 page)

1. The purpose of your Porter’s Five Forces analysis is to identify the major competitive forces for Swinburne in the online tertiary education sector and fully online teaching The analysis will help you to understand where Swinburne is best able to reduce or control the intensity of competition.

1 A note on the industry authenticity of the assignment: these modelling tools have been around for three decades and are still widely used in industry today. They are essentially heuristics but they are very effective tools for generating thinking, discussion and action (go/ no go, further analyses required, etc.). As professionals, you need to have a mastery over basic tools such as these. Just because something is old does not mean it is obsolete!

What competencies, expertise, investments, brand equity, etc. can Swinburne draw upon to mitigate the threat of new entrants (i.e. organisations) competing online and face-to-face? What things can Swinburne draw on to mitigate the threat of substitute products from existing and new players competing in these markets? What things can Swinburne do to mitigate the commercial power of customers (i.e. students). What things can Swinburne do to mitigate the power of suppliers (e.g. IT). For the purposes of this assignment, let’s agree that suppliers include technology vendors (software/ hardware), facilities maintenance and operations third parties, and also consultants.

4)      RECOMMENDATION (OR ADVICE)

1. Four sentences only. In industry, no-one wants to read a lengthy document. In many cases, when you’re committing something to paper, you are telling people what they need to know – that’s
2. This task is about These take away sentences should sit next to the appropriate diagram analysis, and can be replicated on the final recommendation.
   1. Sentence 1 (2 lines max) Simply state your recommendation: should Swinburne abandon the physical store model and transition all of its services online?
   2. Sentence 2 (2 lines max) Based on your PEST analysis, what is the key takeaway in support of your

• Sentence 3 (2 lines max) Based on your SWOT analysis, what is the key takeaway in support of your

1. Sentence 4 (2 lines max) Based on your Five Forces analysis, what is the key takeaway in support of your

Other Issues

Submission Requirements

• The report must be submitted via the Canvas, as a pdf, using the Assignment 1 link
• Refer to rubrics on Canvas for more information on how you will be
• Do not email the assessment to either the convener or
• Keep a PDF backup of your report If your assessment goes astray, whether your fault or ours, you will be required to re-produce it.
• The word count does not include references or

Extensions and Late Submission

Please reread the section on Extensions and Late Submission that can be found in the Unit Outline. Extension requests must be directed to the unit convenor, using the Application for an Extension for a piece of Assessment form. Late submission of an assessment will result in a late penalty being applied as required by Swinburne University assessment guidelines.

Plagiarism

Please reread the section on plagiarism that can be found in the Unit Outline. Any evidence of plagiarism will result in a Fail. Collaborative discussion with other participants in the unit around concepts and additional examples is highly recommended, but don’t copy.

Assessment Help

If you have any queries or concerns you may discuss it with your tutor in class or by email. IT Technical Help Technical assistance on any IT related issues can be obtained from the Swinburne Service Desk (03) 9214 5000.