GSBS6014 Digital Marketing - Self Reflection - Assignment Help

ASSESSMENT OVERVIEW:

Assessment 3 requires students to reflect on their personal learning experience whilst engaged in the Mimic Pro digital marketing simulation during this course. The task is a personal reflection of individual experience and should demonstrate awareness of new meaning, knowledge through inferences, examples, and challenges and insights gained throughout the course. 

ASSESSMENT OBJECTIVES:

Responding to a series of structured questions, this task is designed to assess students’ ability to describe, examine and articulate what they have learned and evaluate how this learning experience has affected their domain knowledge of digital marketing. Additionally, students must consider, and reflect upon, the implications this has for future academic and applied experiences.

RECOMMENDED STRUCTURE:

Use the following report structure for this individual reflective task. In each section, prompting questions have been provided, however you may wish to add appropriate sub-sections as required:

COVER/TITLE PAGE

1. INTRODUCTION

In the introduction, outline your pre-existing familiarity with digital marketing from a practical and applied perspective. How do your previous experiences shape your learning in this course? 

1. DESCRIBE YOUR EXPERIENCE MANAGING A DIGITAL MARKETING SIMULATION

• What were the key elements of the experience?
• What actions did you perform?
• What methods did you rely upon to gain the required knowledge/skills to complete the various tasks within the Mimic Pro simulation? Were there any methods you found to be unsuccessful?

1. EXAMINATION OF YOUR LEARNING EXPERIENCE

• What assumptions/expectations about the Mimic Pro simulation did you bring to the course?
• How were you able to apply knowledge and skills from the course materials to the Mimic Pro decision rounds?
• What challenges did you encounter? How did these affect your performance and learning experience?
• How did the experience reinforce concepts relating to digital marketing?

1. CRITICAL REFLECTION

• What has changed about your perception and understanding of the role of (digital) marketing:
• Within an organisation?
• Within the broader social and cultural environment in which consumers exist?
• Have you questioned or challenged your own decisions, responses and actions throughout the experience of engaging with Mimic Pro? In what way(s)?

1. FUTURE RECOMMENDATIONS

• Based on your learning experience throughout the entire course, what strategic, digital marketing recommendations can you propose for the brand you managed in the Mimic Pro simulation?
• What are some short (i.e. < 12 months) and long term (i.e. >12 months) recommendations you would make to the brand’s marketing team to improve future performance?

6. CONCLUSION

Provide an appropriate conclusion summarising the key elements of your reflection.

REFERENCES (APA 7^TH)

APPENDIX

Any additional screenshots, tables, and charts can be added here to support your reflection.