CPPREP4004 - Assessment Task 4: Workplace Scenarios: Marketing Approach

ASSESSMENT TASK 4 – Workplace Scenarios: Marketing Approach

The following table lists scenarios relating to options for making ethical decisions when writing marketing material to be used on your website and/or letterbox material.

You are to:

1. Determine the issues with the scenario and how best to handle these ethically – what cannot be done and how might you get around this.
   • what can/cannot be done?
   • why?
2. Write marketing script/copy to reflect to situation - your suggestion for inclusion in marketing material

You should view some marketing material received from your local real estate agent sourced from your letterbox, local and major newspapers, online or in the office you may be working in for ideas.