CO4754 Assignment 1 – Reassessment 1

THE BRIEF/INSTRUCTIONS

This assignment is an INDIVIDUAL piece of work that is split into two parts:

Part 1 is a group activity. As part of a User Centred Design team, you are required to identify and try to solve a design problem using personas to identify archetypal users. The personas will be used to aid in the creation of prototypes for the design space. You will then be required to present your designs to the class.

In part 2 you are required to reflect on, and critique, one method from the design process. The form of submission is a written report of 500 words.

Tasks and Submissions:

Part 1: Group work and presentation carries 70% of the mark for the assignment and consists of participation in the group design task, appropriate utilisation of methods and a group presentation.

· Group design task (25%) measured by participation and effective group work during the design task.

· Appropriate utilisation of methods (15%) demonstrated during the practical teaching aspect of the class and the presentation.

· Group presentation (30%) measured by quality of the presentation and ability to answer questions from the audience.

Part 2: Project report (500 words) carries 30% of the mark for the assignment, and it consists of a critique of one of the design methods used by your group. This report is an INDIVIDUAL component of the assignment.

· Using academic literature to support your arguments, write a critique of a user centred design method that your team employed during the design process (personas, scenarios, storyboarding, prototyping etc). Introduce the method, consider how the method contributed to your design solution, and, the benefits and drawbacks of using the method in the design process.

The mark scheme for this assignment can be found at the end of this document.

PREPARATION FOR THE ASSESSMENT

· The lecture and tutorial materials from week 1 to week 5 are to be used as preparation and support time for this assignment. You will be working on the assignment in your tutorial sessions with support from your tutor.

· Academic papers on the main user centred design methods that you will be using in this assignment have been provided on Blackboard.

· Examples of presentation slides from previous groups will be provided in tutorial sessions.

RELEASE DATES AND HAND IN DEADLINE

Assessment Release date: 4th October 2021

Assessment Deadline Date and time: Individual report - 12th November 2021

Group presentation – Week beginning 8th November 2021 (In tutorial) Please note that this is the final time you can submit – not the time to submit!

Your feedback/feed forward and mark for this assessment will be provided by 3rd December 2021. Feedback will also be given during your after your presentation

SUBMISSION DETAILS · Group presentation – will take place the week beginning 8th November 2021 in your tutorial session. These presentations will be recorded for marking purposes. · Individual report – should be submitted through the Turnitin link of Blackboard on Friday 12th November 2021 (by midnight)

HELP AND SUPPORT · Support for this assignment will be provided in your tutorial sessions in week 1 to week 5. · For support with using library resources, please contact [email protected]. You will find links to lots of useful resources in the My Library tab on Blackboard. · If you have not yet made the university aware of any disability, specific learning difficulty, long-term health or mental health condition, please complete a Disclosure Form. The Inclusive Support team will then contact to discuss reasonable adjustments and support relating to any disability. For more information, visit the Inclusive Support site. · To access mental health and wellbeing support, please complete our online referral form. Alternatively, you can email [email protected], call 01772 893020 or visit our UCLan Wellbeing Service pages for more information. · If you have any other query or require further support you can contact The <i>, The Student Information and Support Centre. Speak with us for advice on accessing all the University services as well as the Library services. Whatever your query, our expert staff will be able to help and support you. For more information , how to contact us and our opening hours visit Student Information and Support Centre. · If you have any valid mitigating circumstances that mean you cannot meet an assessment submission deadline and you wish to request an extension, you will need to apply online prior to the deadline.

Disclaimer: The information provided in this assessment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and a new version of this assessment brief will be circulated.	Version: 1

Grading Criteria / Mark Scheme

Marks will be awarded based on the learning outcomes highlighted above. To obtain 50% (Pass), you must have:

You must have contributed to all aspects of the assignment.
Satisfactorily completed most of the design
Demonstrated some ability to critique a user centred design
Shown competent ability to work in a
Presented a suitable design solution to the
Reflected on a design

To obtain 60% (Merit), in addition to the above, you must have:

Thoroughly completed most of the design
Demonstrated a good ability to critique a user centred design
Demonstrated an ability to work effectively with peers in a group design
Presented a well informed design evidencing the use of user centred design
Used references from the literature to reflect on a design method

To obtain 70% (Distinction), in addition to the above, you must have:

Completed all of the design activities to a high standard of
Contributed well to all of the class discussions, reflecting on your own, as well as your group,
Evidenced the ability to critique group ideas during early design
Presented a well informed design evidencing the use of user centred design methods demonstrating good communication
Used seminal references to reflect on the design

To obtain 80% (High Distinction), in addition to the above, you must have:

Completed all of the design activities to a professional
Have significant contributions to all of the class discussions, reflecting on your own, as well as your group,
Excellent problem solving and communication skills demonstrated in the design
Used seminal references from a variety of sources to reflect on the design