BUSS 3108 Social Enterprise - Orange Sky Australia: Case Study Assignment Help

EXECUTIVE SUMMARY

The enterprise Orange Sky Australia works to provide free mobile laundry and shower services to the homeless community. Not only do they help the homeless but also ensure a safe environment for the homeless people so that they can live peacefully, this organization wants to dismantle the norm of ignoring the homeless community. The report includes the main facts about the enterprise that is its size, target customers, revenue and size which is followed by market dynamics and typology. The report also entails the mission, finances and what are the external stakeholders that impact the enterprise. Recommendations entail that the enterprise should expand its services in developing countries.

THE CASE STUDY ENTERPRISE

Orange Sky Australia is an organization working for the homeless community of the country to provide them with mobile laundry and shower services. The size of the company is large as the total number of volunteers currently working for the organization is 1753 (Orange Sky, 2014). The target customers are those who don’t have the facility of shower or laundry services that are homeless people This campaign was started in Brisbane, Queensland and currently, this organization is operational in 22 cities in total in Australia (Orange Sky, 2014). According to the Annual Report 2017-2018 (2018), the total revenue of Orange Sky is $5,339,390.

THE MARKET DYNAMICS FOR THIS ENTERPRISE

THE TYPOLOGY OF THIS ENTERPRISE

THE MISSION AND THE FINANCIALS

The Orange sky Australia is working to connect to those individuals who are neglected by the society so their vision is to have a chat with homeless people and also to provide them with the free laundry and shower services. The organization have expanded and it is also hiring these individuals who doesn’t have any source of income for example, a resident from the US came to Brisbane and had no source of income or even a home so Orange Sky helped her to avail free services and eventually she was given a job in a local football club of washing and drying uniforms of the players. According to the 2016-2017 annual report, the sponsors of the organization have helped Orange sky Australia to raise a huge amount which was recorded as a 90% increase in FY17. The organization is focusing on making the lives of homeless people safe and peaceful. They have been successful in providing services to major cities and are hoping to expand their services to remote areas.