Task
Critically analyse a startup venture (from the list), and propose suggestions for future directions.
Format
Report format to be used with headings and sub- headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, no more than 1,250 words (+/- 10%).
Detailed Instructions
Please select ONE Australian startup venture from the below list, then describe/critically analyse the chosen startup venture.
Impressive (impressive.com.au) Hireup (www.hireup.com.au) me&u (www.meandu.com) LAB3 (www.lab3.com.au) Payright (www.payright.com.au)
Pet Circle (www.petcircle.com.au) ROKT (www.rokt.com)
WithYouWithMe (www.withyouwithme.com)
Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories required. The following structure and detail are suggested (only sections 1- 5 below contribute to your word count):
Cover page (Please include your full name, student ID, campus, class day & time, and tutor’s name)
- Startup introduction
Brief introduction of the chosen startup venture What are the major product/service bene^ts, features and/or experience?
Who and where are the venture’s targeted customers?
What customer wants, needs, problems or fears are the venture trying to address?
- The process of new venture creation
How was the chosen venture created/founded? (please select and apply relevant entrepreneurial theoretical framework to support your analyses)
- Value proposition
Critically evaluate the chosen venture's value proposition.
- Entrepreneurial marketing and ^nance Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the chosen venture’s
Where and how effective did the chosen venture seek for ^nance at different stages of the venture’s development? What type of ^nance that has been used by the venture?
- Recommendations
- References
At least 12 references, including at least 5 academic references, cited using APA6 or Harvard format.
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