Assessment 2: Social Media Marketing Plan
Word limit — 1500 words (+40%) (excluding Cover Page. Executive Summary, References and Appendices)
Formal — Times Ncw Roman. II font size, 1.15 spacing. 12pt spacing between paragraphs.
Brief Structure
NORTH Link's Assistive Technology Cluster
Purpose
To develop a social media marketing strategy and campaign to raise the B2B profile of our
new Assistive Technology cluster and bring in new organisations to work with.
Organisational Background
NORTH Link is a strong regional partnership of industry, education, health and government,
established in 1995, that plays an integral role across northern metropolitan Melbourne.
A business network and regional economic development
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