BSBWOR501 Personal Work Goals Report - Assignment Solution

Personal Work Goals Report

Overview

Arnott’s Biscuits Limited is headquartered in Australia and the company produces biscuits. The company also supplies snacks in Australia. The biscuits that the company manufactures are savoury, cream and plain. It’s manufacturing plants can be found in Victoria, Virginia, Shepparton and Queensland. 

Company goals or objectives

The goals and objectives of Arnott’s revolve around conducting its business operations in a manner that benefit the company, as well as the environment. The company aims to take on certain business practices that are in line with the environmental sustainability. The company also strives for growth beyond Asia Pacific. In addition, Arnott’s also aims to use its resources efficiently so that the environment is nurtured. 

Position description

I wish to work at Arnott’s Biscuits Limited as a marketing manager. The job role comes with a competent position description. As a marketing manager, all the marketing activities of the company within its marketing department will have to be taken care of, and performed efficiently. The job role also requires developing appropriate marketing strategies, particularly after taking the vision, mission, goals and objectives of the company into account. The marketing manager will have to ensure that the campaigns undertaken by the marketing department of the company are in coordination with the activities of the sales department. The marketing manager will also have to oversee the marketing budget of Arnott’s Biscuits Limited.

Key responsibilities

Marketing management comes with a lot of responsibilities. Marketing managers are assigned the responsibility of sorting out the pricing strategy of the company they are working for. They must be able to strike a balance between the contentment of the customers and the objectives of the company (Gok & Hacioglu, 2010). Marketing managers are also responsible for the identification, development and evaluation of the marketing strategies. This can be done in line with the knowledge of the market and many other variables, such as cost, margin/markup, company’s goals and objectives, etc. The key responsibilities of the marketing managers include the recruitment of individuals in the marketing department (Webster, 2005). The marketing managers are obliged to train and evaluate the performances of the new and existing recruits, and keep an eye on their activities. Marketing managers must keep a track of the expenditures, and the budget. In addition, they must also forecast the profits or losses the company may generate (Stewart, 2009). Product packaging, colour, design and all other specifications of the product must be consulted with the workforce working on product development. The marketing managers are assigned the responsibility of promoting the products and services offered by a company through their marketing activities. They must work closely with the advertising managers and all other promoters. Finally, the marketing managers are entitled the responsibility of managing the distribution of the products by entering into negotiations with the vendors (O’Sullivan & Abela, 2007). Distribution strategies must be developed by the marketing manager, who is also responsible for the establishment of distribution network(s).