BSBMKG440 Apply Marketing Communication Across a Convergent Industry - Assignment Task 4

Communication and practical activities

·         You must respond to all activities and you must address them to the required level, e.g. provide the number of points, to be deemed satisfactory in this task.

·         Your assessor will give you feedback once this assessment task is marked.

Purpose of the assessment task:

Evidence required to demonstrate the ability to:

·         Select and use most suitable convergent tools and techniques according to task requirements

·         Implement convergent tools and techniques for marketing communication

·         Establish channels to respond to customer perspectives

·         Establish and maintain expert and business networks related to marketing communication convergence

Assessment conditions and resources:

Assessment will be conducted in a safe simulated work environment and students will have access to the following:

·     Links / access to legislation and regulations relevant to marketing across a convergent industry

·     workplace documentation and resources for marketing across a convergent industry such as marketing plan, marketing strategy and advertising brief, learner guide and internet to conduct research.

·     Virtual company – Bounce Fitness

You are fully prepared for your presentation.

So far you received all of the RSVPs from all stakeholders.

Most of the stakeholder’s work for Bounce Fitness but the meeting also includes representatives from the following groups and interested parties including; telecommunications so infrastructure and network can be selected and customised where possible for Bounce Fitness, IT experts who are able to design apps or website infrastructure, customer representatives, casual or sessional instructors representatives and marketing specialists who may assist Bounce Fitness with marketing and communications and promotional activities or designs.

This meeting is the first part of the implementation process and the aim of the meeting is:

c   Presentation based on your report, why it was developed (overview of the report in brief)

c   What is the new product/services that must be promoted to customers

c   Who are our customers (internal and external)

c   Identifying and research on convergent tools and techniques, explanation of convergent tools and selection of techniques used for marketing and communication suitability to Bounce Fitness and cost effectiveness of the convergent tools

c   Legislative requirements, needs and what to be watchful of

c   Which tools are being implemented now and first and why?

c   Which techniques and technology is to be used and why?

c   How it meeting the customer-centric requirement in all develop tools, chosen solution and techniques to market their new product/services

c   What procedures are today being implemented, including any new forms or documents

c   The meeting will initiate and establish interested parties (channels) to gain customer perspective on the implementation and review of the product/services. This may include calendar for planned reviews

c   Establish and maintaining of expert networks and business networks related to marketing and communication convergence. This may include:

o    calendar to maintaining networks and ensure they maintain currency

o    completed register of network members by obtaining approvals (via email reply to your student email) their willing participation as a network professional member and

o    50+ words procedure on how to ensure that the register continues to be always current and who takes on the responsibility on updating it.

(MEETING MINUTES)