BIZ202 The Business Environment Assessment 2

Assessment Task

Prepare a business report on macro environment of a chosen business.

Context:

Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on macro environmental factors that influence them. By completing this assessment, you will demonstrate the importance of understanding and assessing the macro environment of business.

Instructions:

Follow the instructions below to complete this assessment.

1. Choose a newspaper article(s) about an Australian or international business still in operation published within last thirteen weeks from the submission date of this assessment from the listed sources below (choosing an article(s) older than the specified period and/or from a source apart from the following will result in an automatic fail for this assessment).

ABC News

Al Jazeera News BBC News Bloomberg

Business Insider Australia Business Insider US

CNBC News Financial Times Forbes

Harvard Business Review SBS News

Sydney Morning Herald SkyNews Business News The Australian

The Australian Financial Review The Economist

The Guardian The Independent

Wall Street Journal

2. Write a business report identifying and analysing two macro environmental factors (political, legal, environmental, economic, sociocultural or technological) of the business from the chosen newspaper article(s) incorporating the following:
   1. Identify and analyse two macro environmental factors that influence the chosen business specifically. The analysis must include how macro environmental factors have impacted the chosen business (e.g. what change(s) have they brought to the business). It must be supported by data, facts, figures or any other evidences. These changes may be in terms of but not limited to changes in sales/revenues, costs, profitability, number of customers, reputation, growth, market share, business structure, policies, or impacting the business in any other
   2. Through your research on the business, identify one potential challenge or opportunity that may arise from any of the macro environmental factors and make two recommendations about suitable course of action for the The challenge or opportunity may not necessarily be from the

same chosen newspaper article(s).

Referencing

It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing in the Academic Skills webpage. There should be at least five reliable references used in the report.

Academic Integrity

All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.

Students also must keep a copy of all submitted material and any assessment drafts.

Special Consideration

To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.

Structure of the report

Cover Page – It should include student name and ID, subject code and name, assessment number, University’s name, lecturer’s name, submission date and word count. Be creative while making your cover page.

Executive Summary – An executive summary should provide a succinct summary of the content within the report. It should present information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document. This section is not included in the word count (Approximately 100 - 200 words).

Table of Contents – A summary of the sections (headings/sub-headings) and pages numbers.

Introduction – The introduction should briefly introduce the business’ products and/or services, operating markets and general consumer category. It must also include how the company is mentioned in the chosen newspaper article(s) (Approximately 150 - 200 words).

Identification and analysis of macro environmental factor – This section should identify and analyse two influencing macro environmental factors of the business. The analysis must include how the two macro environmental factors have impacted the chosen business (e.g. what change(s) have they brought to the business). It must be supported by data, facts, figures or any other evidences. These changes may be in terms of but not limited to changes in sales/revenues, costs, profitability, number of customers, reputation, growth, market share, business structure, policies, or impacting the business in any other way. These impacts may be positive and/or negative. They must be mentioned in the newspaper article(s) chosen from the above listed sources and within the prescribed time period.

Identification of challenge or opportunity and recommendations – Through your research on the business, identify one potential challenge or opportunity that may arise from any of the macro environmental factors and make two recommendations about suitable course of action for the business. The challenge or opportunity may not necessarily be from the same chosen newspaper article(s). The recommendations must be thoroughly explained and justified.

Conclusion – The conclusion should provide a concise summary of the report. No new information should be included in the conclusion (Approximately 50 - 100 words).

References – Torrens Academic Writing Guide – APA 7^th for citing and referencing research must be used. More information on referencing can be found on https://library.torrens.edu.au/academicskills/apa/tool. References are not included in the word count.

Appendices – This section should provide supplementary or additional material relevant to the contents of the main text but which is too detailed to include within the body of the text.

You must include the chosen newspaper article(s) in this section. Appendices are not included in the word count. Appendices must follow APA 7^th style.