Assignment 2: Startup Venture

Assessment 2 instructions (MUST READ)

Task

Critically analyse a startup venture (from the list), and propose suggestions for future directions.

Format

Report format to be used with headings and sub-headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, no more than 1,250 words (+/- 10%).

Detailed Instructions

Please select ONE Australian startup venture from the below list, then describe/critically analyse the chosen startup venture.

• Airtasker (https://www.airtasker.com/au/)
• Atlassian (https://www.atlassian.com/)
• Employment Hero (https://employmenthero.com/)
• Koala (https://koala.com/en-au)
• Mr Yum (https://www.mryum.com/)
• Eucalyptus (https://eucalyptus.vc/)
• Brighte (https://brighte.com.au/)
• Coconut Bowls (https://www.coconutbowls.com/)

Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories required. The following structure and detail are suggested (only sections 1-5 below contribute to your word count):

Cover page (Please include your full name, student ID, campus, class day & time, and tutor’s name)

1. Startup introduction

• Brief introduction of the chosen startup venture
• What are the major product/service benefits, features and/or experience?
• Who and where are the venture’s targeted customers?
• What customer wants, needs, problems or fears are the venture trying to address?

2. The process of new venture creation

• How were the opportunities recognised, evaluated and exploited in the chosen venture?

3. Value proposition

• Critically evaluate the chosen venture's value proposition.

4. Entrepreneurialmarketing and finance

• Critically evaluate the entrepreneurial marketing strategies/tactics that have been employed at different stages of the chosen venture’s development.
• Where and how effective did the chosen venture seek for finance at different stages of the venture’s development? What type of finance that has been used by the venture?

5. Recommendations
6. References

• At least 12 references, including at least 5 academic references, cited using APA6 or Harvard format.