Assignment 01 Building the Business Case - BUS5AP

Building a Business Case for a Modern Analytics Platform

   GYMNATION has commissioned you as their analytics consultant to draw up a compelling business case that proposes a modern analytics platform, an approach to implementation and the associated governance requirements, while also highlighting the benefits for the organisation and each stakeholder. The accompanying file contains the organisational profile of GYMNATION, outlining the stakeholder profiles, expectations, and the key notes around the project parameters.

What you are required to do:

• Identify and understand the key elements of a business case
• Review related literature on business cases for modern analytics platforms
• Study the organisational profile of GYMNATION and analyse the market for multi branch

fitness facilities.