Analysis of Procter & Gamble: Advertising Trends and

School: University of Phoenix - Course: ACCT 450 - Subject: Accounting

Nicolas Rodriguez 3097130 Introduction Procter & Gamble is an American multinational consumer foods corporation that owns several products. These products are commonly known as Tide, Down, Cascade, Olay, Pantene, Pampers, Febreze, etc. They are mainly involved in the product relating to home care, family care, beauty, and grooming. They have one of the largest budgets in the world for all their advertisements that we see in stores, billboard, tv, phones, internet, etc. When looking further into the data set, we can find answers to their earnings per product and segment. As well as whether they sell more products inside the US or outside to other countries. Issues When looking at the spending in the United States for advertising we can see that during the years it has shown to have fluctuations. However, it seems that the inflation rate for advertisements has increased since 2009 to 2021 Approximately 1.16 billion in advertising than it was back in 2009. On average 4.5269 =4.56 billion during the 13 years seen in the bar graph. Covid could have defiantly had an effect since we can tell it went down to 4.28 during 2019 Covid happened, then jumps to 4.72 2020 and 5.08 in 2021. On the other hand, worldwide is kept pretty much the same slight changes from 2014 to 2019 but than jumps back up and settles down around where it had first started in 2011

Nicolas Rodriguez 3097130 Recommendations I would recommend that the company takes the time to bring their cost down for within the US since their margins spiked greatly as I had mentioned above during the pandemic years. I would also recommend that based on the graphs if they try to increase the profit in their beauty and grooming products. Since their Home care is the highest, they can keep doing what they have been doing with the Tide-Ariel making them the majority in profit for their yearly sales