The Role of Artificial Intelligence in Driving Growth in the Retail Sector

Investigating the impact of artificial intelligence on organizational growth in the retail sector

This research explores the impact of Artificial Intelligence (AI) on organisational growth in the retail sector. It aims to identify AI applications in retail, assess their influence on business performance, and evaluate whether AI is more beneficial or challenging for retailers. The study adopts a thematic literature review method using both qualitative and quantitative studies from credible academic databases. Key areas of focus include AI's role in automation, customer service, logistics, HR, and marketing. Special emphasis is placed on the benefits and limitations of AI for SMEs. The research highlights gaps in AI adoption and aims to propose strategic recommendations to help retailers, particularly small and medium enterprises, maximise efficiency and competitiveness. While the study is feasible and rich in scope, limitations include reliance on secondary data and a retail-sector focus. A detailed timetable outlines planned research activities from February to April, covering literature analysis, theme development, and conclusion writing.