Overview
In this assessment, you will create a video presentation where you will pitch innovation(s) to business professionals from your chosen industry who are looking to incorporate sustainable practices into their business.
In your pitch, you will:
Outline and evaluate the role of the innovations in promoting sustainable business models (SBMs).
Identify potential barriers and drivers in their adoption, including ethical, legal, and compliance issues.
The purpose of this assessment is to develop your ability to demonstrate effective communication and leadership while evaluating the role of innovations (technological, regulatory, and social) in sustainable business practices.
Learning Outcomes
The targeted Course Learning Outcomes (CLOs) for this assessment are:
CLO4: Demonstrate effective communication and leadership skills to gain buy-in from stakeholders for sustainable business models and strategies.
CLO5: Critically evaluate the role of innovation and emerging technologies in promoting sustainable business practices, and identify potential barriers and opportunities in their adoption, taking into account relevant ethical, legal, and regulatory considerations.
Marking Criteria
This assessment will measure your:
Depth of Evaluation (30%): Ability to evaluate the role of emerging technologies in promoting sustainable business practices.
Critical Thinking and Analysis (35%): Ability to identify potential barriers and opportunities to technology adoption, and consider ethical, legal, and regulatory implications.
Communication and Leadership (20%): Ability to effectively convey information and gain buy-in from a specified audience.
Integration of Research and Evidence (15%): Ability to support your evaluation with evidence from scholarly literature and industry reports.
Assessment Details
You will create a 10-minute video pitch aimed at business professionals from your chosen industry who are looking to incorporate sustainable practices into their businesses.
Step 1: Select Your Innovation(s)
Choose innovation(s) relevant to the industry you focused on in Assessment 1.
Refer to Weeks 7 and 8 for details on innovations that promote sustainable business practices.
Step 2: Develop Your Pitch
Your pitch should:
Outline and analyze the potential impact of the innovation(s) on sustainable business practices.
Identify barriers and drivers for adoption, including ethical, legal, and compliance considerations.
Step 3: Record Your Pitch
Use tools like Canvas Studio or other familiar software to record your presentation.
Ensure clarity, engagement, and professionalism.
Submit the pitch along with accompanying slides/documents.
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