Introduction:

This report aims to examine the management aspects of Coles Group Australia, which is a supermarket retailing business in Australia, providing a range of food, drinks and home products to people. Coles Group is one of the leading retailers in Australia due to its expanded business and large-operating scale. The organisation has 1800 retail outlets all over Australia and has a diverse workforce of 120,000 people and a strong network of supply and chain, having more than 8,000 suppliers. The chosen organisation also provides an anytime, anywhere support to its customers by providing online shopping service so people can shop anytime (Coles Group, n.d.c). The first section of this report will examine and analyse the vision and mission statement of Coles Australia, while the second part of this report focuses on the corporate social responsibility and the United Nations sustainability development goals practiced at Coles Australia.

(i) Identification and evaluation of the vision and mission of Coles Group Australia:

Definition and Explanation:

According to Bright et al. (2019), the purpose of defining a vision of an organisation is to imitate the purpose of existence of the organisation, however, on the other hand, the purpose of defining the mission statement of an organisation, is to depict how the organisation will achieve the vision. Considering Coles, the vision statement has been stated as “Our vision is to become the most trusted retailer in Australia and grow long-term shareholder value” (Coles Group, n.d.a). This means that the chosen organisation highly emphasises the goal of trust-building with the customers, through its quality-ensured and valuable services which may help lead the organisation to gain higher shareholder values. This also imitates the goal of the organisation to acquire a remarkable share in the retailing sector in Australia.

Furthermore, the mission statement of Coles is “helping Australians eat and live better every day” (Coles Group, n.d.a). This imitates that Coles is working towards the provision of clean and healthy food to the people in Australia which aims to positively impact their lifestyle. To accomplish the vision, Coles Australia focuses on providing a quality range of food and drinks, a digitalised customer shopping experience and ensuring long-term service provision to gain customer trust and a remarkable position in the retail sector (Coles Group, n.d).

Analysis and Relation:

According to Banerjee (2022), the current strategy followed by Coles Australia is to lower the product cost, while maintaining the quality of the product, which has helped Coles to gain a higher competitive advantage and market share in Australia. Similarly, online access to the store, along with the provision of a variety of fresh products has led to the best performance of Coles. This imitates the achievement of vision through mission, where the organisation is opting for strategies that align with the organisational vision, which is to become the most trusted retailer with long-term shareholder value. According to Coles Group (2024), it has been found that the number of shareholders at Coles has now reached a figure of 420,000, which mostly comprises Australian firms and families. Moreover, the sales revenue at Coles has also been increased by 7.6% leading to a profit of $43,571 million. This reflects that the consumers have invested a large proportion of trust into Coles products and services, which makes them their regular consumers leading to increased sales compared to the previous year.