BUS1DIB Disruption in Business - Assessment 1: Your Disruptive Idea (part a)

Overview:

The aim of this assessment is to consolidate some of the concepts you have learnt on LMS and in class to create a new disruptive idea. Below you will find the description of the requirements.

Description:

You are required to come up with a unique and creative idea for a product / service / function that can be used by a larger customer base that is disruptive for a particular industry. Your idea could be new to the world or an improvement to an existing product / service / function. Ideally, the idea should be both creative and realistic. It would be sensible to come up with an idea that can use existing technology. The idea should be both disruptive and functional (practical). Therefore, things like time travel and other non-existing technological ideas will not fulfil the requirements of this assessment.

Once you come up with an idea, you should use key words of the idea to search on Google if it already exists and/or there are competing products. If it already exists, you will need to change the idea. If there are competitors, you will need to explain why your product is superior. Note: If you are repeating this subject, you cannot use the same idea you used in a previous semester. If this occurs, your submission will be given 0 marks.

Specific Requirements:

Part a: Draft of your idea (Grade: 10%)

1. Due date: please refer the LMS Assessment block
2. Draft should be 500 words (+/-10%).
3. It is compulsory that you use the template provided.
4. Provide a description of your This can include the following:
   • An overview description of the idea e. what it is, how it’s used, etc. If you are using a specific technology, it’s good to mention that. If competitor products are in the market, provide a short comparison of why your idea is superior. Describe your target market.
   • Mention what industry will be Explain how and why your idea is disruptive.
   • The Business Model Canvas for your idea.
5. Referencing is not compulsory for part a but recommended.