Understanding the Costs and Benefits of Conducting an Audit: A

Costs. Your boss or client will have to commit resources to this audit. If you're external, they'll pay a substantial fee, depending on how much research you do. If you're internal, your time costs money and resources. In either case, participants who take part in this audit are using their paid time to be interviewed or questionnaired or whatever your method is. That's a cost to the organization, too. If you have people helping you do the research or analyze the data, they have to be paid. And if you use the organization's computers or such, or if you have to pay to use an existing survey or to buy software to run computer-assisted analysis (database programs, stats programs, even content analysis programs), those costs should be named here. Again, you can make up some of this, but try to keep it realistic. Conclusion. Emphasize benefits! The Tourish & Hargie reading explains how to overcome resistance...use their techniques.