CPPREP4004 Establish Marketing and Communication Profiles in Real Estate - Assessment Task 2

ASSESSMENT TASK 2 – Short Answer Questions

Please review the questions below and answer in 200 words / 1-2 paragraphs or less (unless advised otherwise).

1. Communication makes the difference between good business and not-so-good business. In real estate, agents are often dealing with people who are emotionally invested in the transaction, making good communication skills vital to success.
   1. List four (4) elements of effective communication and give an example of each selected.
   2. List four (4) barriers to communication and how you might avoid each selected.

2. Communication is an important element in marketing.
   Think about the following and give your own response

    

   1. What can good communication in marketing achieve for real estate agents?
   2. How does the use of effective communication engage a target market?

3. Real estate agents deal with different cultures in the communities they operate in. It is important to be in touch with the expectations of the people you are dealing with.

Austrade offers good advice on business culture in other countries.

Select three of the following countries listed. Research and discuss what the expected business culture is for each and how you, as an agent, will handle business transactions.

1. Italy
2. United Kingdom
3. Greece
4. China
5. Israel
6. United States of America
7. Singapore
8. Sri Lanka
9. India
10. Germany

Note: While you may not deal with the cultural groups listed in your location, the purpose of this exercise is for you to be able to be flexible and adapt to different situations that may arise.

4. Sometimes issues arise with clients that may cause conflict. As an agent, you need to be ready to handle difficult situations. Answer the following:
   1. What are some positive outcomes of complaints against your agency?
   2. Give a brief complaint handling procedure.
   3. Why is it a good idea to keep records of complaints?
   4. What would you do if a client is wrong?

5. Client satisfaction feedback provides an agency with useful information to help improve their client service. There are formal and informal strategies for obtaining feedback. List three (3) or more feedback options you like to use and:
   1. Discuss what is involved in collecting feedback this way.
   2. Why you feel these are good options.
   3. Do you use these for all transactions and clients?
      Why? Why not?

If you do not work in an agency, consider what you would use and why and respond to the above.

6. Select three (3) of the following real estate transactions:

1. Listing property for sale
2. Buyer enquiry
3. Listing property for lease
4. Property management
5. Tenant enquiry
6. Open for inspection
7. Property appraisal

For each of your selected transactions,

1. Outline what steps you would take to ensure a good agency-client relationship exists.
2. List at least five (5) questions to assist you to help match your client to the service you can offer.
3. How will this help to create a good relationship with your client?