CPPREP4004 Establish Marketing and Communication Profiles in Real Estate

ASSESSMENT TASK 1 – Multiple Choice Questions

Please review the questions below and select the correct answer, e.g., a or b

1. When considering marketing material, which of the following do you think is important?
   You may select more than one option.
   1. ensure a message is communicated clearly
   2. make your message concise and as short as possible
   3. all material is checked/proofread before publication
   4. keep the amount of information to what is necessary
   5. material should be visually pleasing
   6. keep the context relevant to the client
   7. use of jargon should be kept to a minimum
2. Do you think it is necessary to pay the same level of attention to how you communicate in person as you do when communicating in writing?
   1. yes
   2. no
   3. depends on the person

3. What are some of the things you can do to improve your business relationships?
   1. have a clear contract
   2. get to know your client – be clear on expectations
   3. clarify by asking more questions
   4. be a creative problem solver
   5. stay focused on objectives
   6. all above
   7. a, b and c only

4. Clarifying and assessing client requirements and motivation requires effective interpersonal skills. How will these skills assist an agent?
   1. by accurately assessing a client’s needs
   2. all an agent needs to know is that a client wants to sell
   3. creating rapport
   4. a and c only

5. Many people struggle to communicate effectively. Poor communication can result in…
   1. ideas and thoughts that don’t reflect their intended meaning
   2. message recipients misunderstand or misinterpret
   3. frustration
   4. missed opportunities
   5. confusion
   6. wasted effort
   7. all above

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6. A real estate agent may have a relations and business dealings with…
   1. vendors/sellers
   2. purchasers/buyers
   3. landlords/rental provider/lessee
   4. tenants/renter
   5. all above

7. Consumers look to real estate agents to provide which of the following activities and services?
   1. residential property management
   2. residential property sales
   3. commercial/industrial/retail property management and sales
   4. property auctioneering
   5. buyer’s agent services
   6. rural property sales and management
   7. business sales
   8. all above
   9. a, d, and e only

8. You are required to undertake an “Open for Inspection”. Which of the following steps would you take to ensure the “Open” runs smoothly and meets the client’s expectations?
   1. ensure you dictate the opening times to the vendor/landlord (it must be convenient for you)
   2. ensure there is open, unrestricted access for prospective tenants/buyers (this will override vendor/landlord concerns)
   3. consider all parties when arranging times and property security
   4. all the above
   5. none of the above

9. An agency committed to excellence in serving its clients will have relationship management processes and standards in place. People wishing to use the services of an agency will look for these standards when deciding which agency or agent to use. These may include:
   1. clearly defined service policies
   2. comprehensive client service procedures
   3. client service benchmarks such as responding quickly to inquiries
   4. comprehensive information for clients about the services that the agency provides
   5. complaints management policy and procedures
   6. comprehensive records management systems
   7. all above
   8. b and d only

10. Positive word of mouth is one of the most powerful marketing tools.
    1. true
    2. false

11. When creating a personal profile, is it ok to exaggerate your qualities to attract business?
    1. yes, talk yourself up and think about the issues that may arise later
    2. no, agents are obliged to act ethically and abide by minimum standards of conduct and practice set out by legislation
    3. both above

12. A published profile should include:
    1. a photo
    2. a summary of the agent's strengths
    3. a short statement regarding personal history and knowledge of the area
    4. testimonials
    5. awards and success stories
    6. brief family history
    7. information about where you live
    8. all above
    9. a - e only

13. Which of the following do you feel is most correct when considering the importance of resolving a client’s complaint to their satisfaction?
    1. to stay in business long-term
    2. it’s best not to use too much energy on whining clients and concentrate on new business instead
    3. to feel good about yourself

14. Residential properties may be considered attractive based on…
    1. age and styles of property
    2. property inclusions such as pool, number of bedrooms, car spaces
    3. proximity to parks, schools, medical centres, shops
    4. access to public transport and/or arterial roads
    5. all above

15. Considering attractiveness of a property to a potential purchaser or tenant, which of the following are true?
    1. a perception is a personal view or feeling
    2. one group of people may perceive a feature as a benefit, another group will perceive the same feature as a disadvantage.
    3. perceptions may change over time, as values and lifestyle changes occur
    4. it is important to understand the perceptions of the market, and of the target market too.
    5. all above
    6. c only

16. Looking at promotional methods and property types, are all properties marketed the same way?
    1. yes
    2. no

17. It is important to link property type and consumer type when selecting marketing options. A consumer profile is required to determine the target audience. A consumer profile includes elements that describe:
    1. behaviour
    2. demographics
    3. psychographics
    4. property usage
    5. all above
    6. a and d only

18. Promotional strategies for most properties, whether for sale or lease, will usually involve the preparation of marketing materials, which may include…
    1. advertisements on the Internet
    2. advertisements in print media
    3. signboards
    4. brochures
    5. in-house sales/rental list
    6. agency window display
    7. direct mail
    8. maildrop flyers
    9. property inspections
    10. SMS / text messages
    11. all above

19. Following up after the conclusion of the transaction a month or two afterward is good practice because:
    1. buying and selling property is often stressful and impressions will often change once things settle down and the client has reflected on their experience with the agency.
    2. it is an opportunity to continue the relationship with the client beyond the original transaction.
    3. it is not usually useful as clients forget their experience
    4. all above
    5. a and b only

20. An ineffective or poor marketing campaign for a property may be reflected in a reduction in the number of…
    1. hits on the website
    2. telephone enquiries
    3. private inspections
    4. seriously interested parties
    5. bidders or sensible offers
    6. all above