Assessment 1 instructions (MUST READ)
Task
Critically analyse a current entrepreneur and his/her entrepreneurial journey, and propose suggestions for future directions.
Format
Report format to be used with headings and sub-headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, no more than 1,000 words (+/- 10%).
Marking rubric
The marking rubric for assessment 1 can be downloaded here.
Detailed Instructions
Choose ONE entrepreneur from the following list to perform critical analyses:
Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories required, and not just a simple presentation of the entrepreneur’s biography.
The following structure and detail are suggested (only sections 1-4 below contribute to your word count):
Cover page (Please include your full name, student ID, campus, class day & time, and tutor’s name)
- Introduction
- Background of the chosen entrepreneur
Discuss the background of the chosen entrepreneur (e.g. history, development, family and socio-cultural background) and how this background might have influenced entrepreneurial propensity and contributed to their entrepreneurial success (with reference to the relevant entrepreneurship theories). - Entrepreneurial traits/characteristics
Discuss the characteristics or traits of the chosen entrepreneur (with reference to the relevant entrepreneurship theories). - Recommendations
Suggest future directions for the chosen entrepreneur, including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business). Justify your suggestions. - References
At least 10 references, including at least 4 academic references, cited using APA or Harvard format. All references must be in English.
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