MGMT20143 Idea Generation and Business Model Development - Assessment 2

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Assessment Task 2

The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by research and observational insights that detail why the need is compelling. You are expected to develop a new, innovative and creative idea. This does not mean creating an idea based or built upon a current organisation or developing a new product for a current firm. Please submit a 1500-word business report of your idea, a detailed business model (BM) canvas, discussion of the interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility.

The business model canvas must be discussed in the report and included as an appendix.

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