BIAE2002 NEW PRODUCT DEVELOPMENT - ASSESSMENT 3

Assessment 3

Activity 1 – Opportunity identification and selection

1. Your first project is to identify a new product / service for the company and prepare a product innovation charter (PIC). Your response should clearly highlight all four (4) components of the PIC. The PIC should also identify any emerging societal trends that this product is addressing (excluding the current COVID-19). (10 marks)
   Note: you may like to review some of the journal articles that have been posted for additional readings to help you to develop ideas.
2. Next you will need to describe the product concept ensuring all three (3) factors have been described. (6 marks)
3. Reflect on the first two steps by describing any barriers to creativity that you have experienced (4 marks)

Activity 2 – Perceptual mapping & Concept evaluation

1. Explain the three (3) attributes of the product/service (6 marks)
2. Develop a determinant gap map (4 marks)

Activity 3 – Product use testing / launch planning

You have been instructed that your product idea needs to jump ahead into testing phase

1. Describe the importance of the testing phase (5 marks)
2. Describe suitable user group (or groups) to test your product? (5 marks)
3. Describe the type of product use test (or tests) that would be suitable to test your product (5 marks)