Global Strategic Management - Individual Strategic Proposal

Learning Outcomes (LOs) Assessed by this Assignment:

1. Critically analyse global business environments and situations using relevant theoretical models to investigate economical, socio-political and technological conditions of global developments that impact on business
2. Systematically analyse and evaluate conventional frameworks associated with Strategic Management and synthesise ideas that will add value to critical aspects of the Strategic Management Process
3. Comprehensively evaluate with the use of Data Analytics, the strategic choices that are crucial in global business and corporate situations, as well as the significance of Corporate Social Responsibility in strategic decisions
4. Critically evaluate the concepts that demonstrate business acumen to enable effective reporting of key results and recommend appropriate strategic action
5. Critically appraise and make practical use of mainstream global strategic concepts in simulated and real business situations

CMI Learning Outcomes:

7006V1 Reviewing organisational strategy plans and performance -

1. Be able to review the organisational strategic aims and objectives
2. Be able to analyse progress towards organisational strategic aims and objectives
3. Be able to evaluate strategic options to support a revised strategic position

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Assignment Guidelines:

The aim of this coursework is to conduct strategic analysis using appropriate tools/techniques for an international organisation of your choice. The analysis should evaluate the strategic position of the organisation and its current competitive strategy, identify current or potential challenges, and accordingly set directions for strategic development (i.e., strategic recommendations) to address the challenges. The analysis should be structured and presented in a business report format.

Three tasks are required in this report in order to meet the basic LOs, including:

Task 1: Analyse the internal environment (capabilities) and external environment (at both macro and micro level) of your selected international organisation. Appropriate tools/models/frameworks should be used in the analysis (e.g., VRIO, Value Chain, PESTEL, Porter’s Five/Six Forces etc.).

Task 2: Describe and evaluate the organisation’s competitive strategy in relation to its related industry. Relevant concepts/theories should be used in the evaluation (e.g., Porter Generic strategies, Ansoff, BCG, GE/McKinsey etc.).

Task 3: Draw on the output of Tasks 1 and 2 to identify and discuss major challenges which may be positive and/or negative for the organisation, then suggest a set of strategic recommendations to address these challenges (e.g., SWOT/TOWS). Finally, critically evaluate the suggested recommendations in terms of their suitability, acceptability, and feasibility (e.g., SAFE framework).