NAT10904003 Plan, Manage and Optimise Paid Social Media Advertising - Assignment Help

Assessment Task 1

Paid Social Media Advertising Strategy and Web Asset Tracking

Assessment Instructions

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1.0 Business Overview

Provide an overview of your chosen organisation by answering the questions below:

1. What is the name of the organisation?
2. What product(s) and/or service(s) does the organisation provide?
3. Who are the target audience? What characteristics do they have?
4. How does the organisation provide its services? (e.g. online, wholesale, retail, )
5. Where is the organisation located? What geographies does it operate in?

Contents

1.1 Benefits of Paid Social Media Advertising
1.2 Campaign Structures
1.3 Paid Social Media Advertising Strategy
1.4 Paid Social Media Advertising Strategy (Continued)
2.1 Create Ad Account
2.2 Track Web Assets
2.3 Create Pixel
2.4 Install and Test Pixel
2.5 Build a Thank You Page
2.6 Create a Custom Conversion
2.7 Test Custom Conversion