BPD2100 Career Portfolio - Swot Analysis

I am a student of marketing and I aspire to master a profession in marketing such as marketing developer to achieve my goal of becoming a marketing expert. I have studied courses like Business law, principles of marketing, HR management and business management at the college of southern Idaho. I did my bachelors in marketing at Marymount University at VA United States. After graduating from Marymount University I transferred to Australia to experience the different culture it offers and interact with new people. I am currently studying at the Latrobe University. I have worked in the international office at Marymount University where I helped international students and members of the Saudi union in Melbourne where I currently reside, I have helped these students settle in Melbourne by guiding them where to apply and how to apply to programs that would help them in securing a better job after they graduate.

Once I graduate from Latrobe University I plan to apply for a job in a marketing firm that focuses on creativity and explores new platforms of marketing. The first two to three years my plan is to learn the different methods of marketing and how to successfully run marketing campaigns. In 5 years I see myself working for a well-established firm as a marketing manager and in this time I would focus my expertise to create successful campaigns that would help me build my name in the marketing industry.

SWOT Analysis

Strengths 

• Have travelled over 10 countries and interacted with people from various cultures and beliefs
• Bachelors in relevant field that is Marketing
• Fluent in two languages (English and Arabic)
• I am a hard worker
• A team worker 
• Have a passion for marketing

Weaknesses

• I do not have experience in SEO or online marketing (this you can adjust according to your abilities)
• I can be too trusting which can hurt me professionally 
• I can be very optimistic 

Opportunities

• Huge competition means that marketing industry has to grow
• Social media marketing platforms
• Can apply for jobs that requires fluency in the Arabic language
• Marketing and communication jobs
• The increasing number of digital marketing agencies

Threats

• Students that have graduated from popular universities and have worked for bigger firms
• Large number of people opting for marketing as their majors
• Native Australian students with better professional links
• Australian nationality holders