MMH356 Change Management - Assignment 2 - Group Report

Assignment task:

Locate and read the Dan Murphy’s (DM) case study, in the Assignment 2 folder.

Noting the past events surrounding and contributing to DM’s situation, you have now been appointed by DM as a change management team to complete the following tasks:

• Identify a significant change initiative in the Darwin region that will enable DM to regain the trust of its shareholders, employees and most importantly, the public (this can be any pro-active change and does not have to relate to the liquor licence scenario outlined in the Dan Murphy’s case study). In providing a rationale for this initiative, you must clearly explain why the change initiative has been chosen and what the outcome will be once the initiative has been successfully implemented (ie. what value will be generated).
• A successful change implementation can only be achieved if those parties impacted by the change (ie. stakeholders) are convinced that the change is worthwhile and that the resultant benefits outweigh the costs involved. In relation to the change selected, you must clearly state who the stakeholders are (remembering that these stakeholders may not have been present in the liquor licence scenario detailed in the Dan Murphy’s case study), how they are impacted and what their level of interest, power and influence is. (Tip: The stakeholder grid was covered in the unit and remember that stakeholders could comprise individuals and/or teams).
• The successful implementation of your change initiative is a critical undertaking for DM and therefore;

1. DM has stipulated that you must utilize the PROSCI ADKAR methodology to guide your implementation project. Drawing from the unit content and further research, you must explain and apply each phase of the methodology in
2. Within the above discussion, how will you know the outcome of each phase has been achieved in relation to the three major stakeholders?

(N.B The ADKAR model stipulates that you cannot move to a subsequent phase until the outcome relating to the previous phase has been achieved).

Assignment format:

EXECUTIVE SUMMARY (5 marks)

Provide an overview of the whole report for time poor executives. An exemplar of an executive summary is included in the Ass 2 folder.

INTRODUCTION (5 marks):

Identify the significant change initiative recommended for DM to regain the trust of shareholders, employees and the public. Provide the rationale for your selection and the expected outcome (value generated for DM).

BODY (25 marks):

Stakeholders (10 marks)

Identify the stakeholders, and what their level of interest, and power/influence is. You should provide a stakeholder map and accompanying analysis of how each stakeholder or stakeholder group will be impacted.

ADKAR (15 marks)

Explain each phase of the ADKAR methodology in detail. You must also identify what measures will indicate that the outcome/s pertaining to each phase has been achieved.

STRUCTURE, CITATIONS AND REFERENCING (5 marks):

This section will assess the structure of your report (appropriate page and section layout and use of headings and sub-headings to promote flow), citation format and usage within the discussion, and the accuracy of the reference list. For referencing, use a minimum of four (4) academic sources AND four (4) non‐academic sources relevant to your Report. Use https://www.deakin.edu.au/students/studying/study- support/referencing

Report requirements:

LAYOUT

You must include the following sections in your Report (asterisked notes are explained below table):

Asterisked notes:

• Refer Generic Report Writing Guide on CloudDeakin for detailed advice about:
• what types of information to include in which report sections;
• how to number thesections;
• how to apply Roman and Arabic pagination for the different sections; and
• how to write and present your

FORMATTING:

Submission of a formal report which is presented and formatted at a professional standard is an important and assessed Learning Outcome for this assignment, and also a valuable employment skill. Please apply the following:

• Font: Size 12 Times New Roman, Calibri or Arial
• Line spacing: 5, no indentation, but one extra line spacing between paragraphs

·         Headings andsub‐headings

• Section numbering: Alphanumeric or decimal outline of up to three levels
• Pagination: Roman page numbering and Arabic page numbering used as requested above
• Header and/or footer: Group #, unit code and assessment task name
• Total word count: provided on Title page

SUBMISSION:

1. Save your assignment as a Word file (.doc or .docx) with a file name which includes your Group number, unit code plus the name of the assessment

e.g. Group#_MMH356_Report

2. One student only to upload the group
3. Click on the Assignment Submission Dropbox within MMH356 on CloudDeakin to declare that the Report is totally your own work written in this Trimesterfor thisunit and submit your
4. Check carefully to confirm that your report was submitted and received

OTHER CONSIDERATIONS

• Assignments are on time if they are submitted via CloudDeakin before the due date/time.
• You may resubmit your assignment, at any time up until the due date/time.
• Do not, under any circumstance, email your assignment to the Unit Chair or Cloud It will not be assessed.
• Requests for Special Consideration, extensions or variation to the assignment task will be considered only if caused by some unexpected, unpredictable and unavoidable event AND supported by Requests and documentation must be emailed to the Unit Chair [email protected] before the assignment due date.
• Late submissions without extensions will be accepted up until five days after the due date/time, with 5% of available marks deducted per day (or part thereof) All assignments are now due at 8:00 pm; the late penalty in MMH356 will be applied when the assignment is submitted after 23.59pm of that day, and 5% thereafter for each additional day late.
• Plagiarism declaration: By clicking on the SUBMIT button to submit your assignment, you are declaring that the work is entirely your own, except where material quoted or paraphrased is acknowledged in the text by use of quotation marks and citations where appropriate. You are also declaring that it has not been submitted for assessment by any other student or by you in any other unit or

ASSIGNMENT RESULTS

Your report results, rubric scores and feedback will normally become available in the Assignment Folder in CloudDeakin within 15 business days of the due date. If you have been granted an extension for the assignment, your score and feedback may be released later than for on‐time submissions. Before results are returned to students, the unit team will moderate the marking process to ensure that the same marking standards are applied to all students within the unit and to check all assignments for plagiarism using Turnitin software. Marking penalties will be applied to reports which contain evidence of plagiarism, collusion or other forms of cheating.

If any student believes an error has been made in the marking of their assignment and wishes to request a review, they must:

• email the Unit Chair ([email protected]), from their Deakin email account, within 5 working days of the CloudDeakin release of marks, and

(2):

• attach e‐copies of their assignment and their completed Grade Form Rubric;
• identify the specific rubric criterion involved;
• explain why their work should have received a higher score for that criterion; and
• support their claim by referring to specific evidence from their assignment. Receiving a disappointing result is not a justification for

In the rare case of a review being granted, the reviewed score will be final. That score may increase, decrease or remain unchanged from the original.