PUBH6001 Health Policy and Advocacy Assessment 3

Assessment Task

In this assessment, you will select a public health issue of interest and work in small groups to research, develop and present (10 minutes) a public health advocacy campaign.

Context

Whether you work in government, the not-for-profit sector or private industry, advocacy will often be part of your role as a public health professional. You may be required to contribute to the development of an advocacy campaign to either raise awareness about a particular health issue, pitch for funding to develop a public health program or bring about policy change. In this assessment you will learn a range of key research communication and collaboration skills that are essential in public health advocacy.

Instructions

For this assessment, you will research and develop an advocacy campaign on a public health issue of interest and deliver a presentation to the class (or online) in small groups.

As a group, select a public health issue of interest and complete the following tasks:

• Define your chosen public health This will require research on:
  • current statistics;
  • existing policies; and
  • evidence-based policy
• Decide on your preferred solution (e.g., promoting a green space in local areas to reduce childhood obesity).
• Discuss how this is related to policy change and develop an argument as to why this issue should be on the health policy
• Identify your target
• Get creative and develop some marketing material to deliver your main messages. including a:
  • Title;
  • Logo;
  • Slogan for your campaign;
  • Several communications tools (e.g., a website, a poster, a flyer, social media posts or a video). Note: You can be as creative as you like, but remember we are not expecting you to be graphic designers. Simple mocked-up versions of these for your PowerPoint presentation are fine; and
  • At least one community engagement tool (e.g., petitions, media releases or rallies).
• Design 10+ slides and write a script that will allow all members of your group to present to the class or online. Note: There is no set way to design slides; however, you can follow this structure as a guide:
  • Slide 1. Introduction and presentation contents—What can the audience expect?
  • Slide 2. Define the selected public health issue, including statistics, existing policy and other evidence.
  • Slide 3. Define advocacy as per the course subject readings and outline the importance of policy development and agenda setting in relation to your chosen health issue.
  • Slides 4–9. Present a campaign on your preferred
  • Slide 10. Conclusions and

For more information on presentations, including styles and recordings, visit https://library.torrens.edu.au/academicskills_ap/av-presentations

Note: You will not be able to cover all perspectives represented in the literature, but after reviewing the evidence, you need to select an argument and approach that will convince your audience that this is a worthwhile campaign.

Your proposed advocacy campaign should be a new idea. In developing this idea, you should research pre‐existing advocacy campaigns in public health. This will provide you with insights into ‘real-world’ advocacy campaigns and the sorts of strategies and activities they employ.

Referencing

It is essential that you use appropriate APA style to cite and reference your research. For more information on referencing, visit the Academic Skills webpage.

Submission Instructions

Online

Recording Instructions

• You can record your group presentation using the web conferencing app of your preference, for example, Zoom, Skype, Microsoft Teams,
  • Please note that ad-hoc university tech support for web conferencing apps is not
• Please refer to the following useful information to guide you in compressing and uploading your video presentation:
  • Steps required to record your video presentation.

Submit your Group Presentation via the Assessment 3 link in the main navigation menu in the PUBH6001: Health Policy and Advocacy Blackboard portal. There is only ONE group submission and only ONE person should submit it on behalf of the group.

Your learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.

Academic Integrity

All students are responsible for ensuring that all the work submitted is their own and has been appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of the Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.

Students must also keep a copy of all submitted materials and any assessment drafts.