SIRXECM002 Prepare Digital Content

Question 1: What visual and digital content your organisation can use to enhance its online presence?

Question 2: What is a content style guide?

Question 3: List key features of a digital platform.

Question 4: What is meant by digital content?

Question 5: List different steps for effective content development.

Question 6: What steps can you use to create digital content that will indeed align with your organisation marketing activity?

Question 7: Why do you need a style guide?

Question 8: List some tips that can help in improving the quality and quantity of your written content.

Question 9: List several things that make up a typographic hierarchy on the web.

Question 10: Discuss some copywriting strategies that you can use for growing customer engagement.

Question 11: What are keywords? Why are they important?

Question 12: List six kinds of visual content that will take your marketing promotion to the next level.

Question 13: List ten (10) simple design recommendations to keep in mind to generate high quality and appealing visual content.

Question 14: How can you ensure the quality and effectiveness of your visual content?

Question 15: How can you request for feedback in a way that aids you get an excellent quality input?

Question 16: Discuss the main areas that you must cover when formatting your creative review and approval process.

Question 17: List most popular data formats that the digitization services branch uses to store digitized records.

Question 18: List five (5) simple ways to visually appeal content for any website.

Question 19: Discuss some tips to ask for feedback in an effective feedback.

Question 20: What is meant by digital archiving?

Question 21: List some main benefits of digital archiving.

Question 22: What are data backups?

Question 23: List some best practices to ensure the content is securely stored and backed up.

Class Activities:

Activity 1:

Digital content helps every aspect of your marketing strategy, including SEO, social media, and even video advertising. Generally, consistent, high-quality visual content makes your company stand out and is vital in building your brand image. Use the space given below and answer the following questions:

• What are some main outcomes of uploading your business content on social media?
• Identify main advantages and disadvantages of digital
• How digital content affects your performance?
• List different segments of digital content that you can use for your business

In this activity you are required to develop written content for uploading it on social media for your small-scale business. You can use the space given below to answer the following questions:

• Identify internal and external sources to develop written content that aligns with organisational style guide.
• What kind of customer data is collected by businesses?
• Who is responsible for developing written content that aligns with organisational style guide?
• How will you perform data cleaning after collection of data?

In this activity, you are required to upload digital content on social media for your small-scale business. You can use the space given below to answer the following questions:

• Steps to gain approval for written and visual
• What digital platforms will you use to upload your content?
• Who is responsible for reviewing your content?
• How will you ensure that your content is securely stored and backed up?

Activities 1-4

Answer may vary but student must address the questions according to the following resources:

• Learner Guide
• PowerPoint presentation
• Self-study Guide
• Live Training sessions and discussions with trainers/assessors