4025ECN Business Economics - Assignment Help

 Assessment Information

This assignment requires you to write a 1500 word original individual project. The project aims to apply economic theory to the world of business.

The project:

You are required to analyse the UK mobile phone market (this market covers UK and abroad firms operating in the UK excluding mobile phone network providers) and should answer the questions below. Each question states the mark allocation, indicating the importance of each question.

1. You should write about 100 word introduction to your

(5% of marks)

2. Outline the trend in sales of the mobile phone companies in the UK over the last 5 to10 years, and analyse the structure of the whole mobile phone industry. To do this, you should:
   • identify the main competitive companies involved and their market
   • explain what type of market structure exists, with supporting
   • comment on barriers to entry in this

• explain, using economic theory (a diagram), how price and output is determined for a typical mobile phone firm which is operating in the market.

(35% of marks)

3.  Give two (2), examples of how a specific mobile phone firm may use non-price

(20% of marks)

• Now that Brexit occurred, identify the possible impact on mobile phone firms that are located in the UK and export to the (Note: your answer should also contain potential changes in taxation)

(15% of marks)

• Explain why consumer price inflation in the UK has risen from 2016 to 2018, and how this may affect mobile phone firms in the UK. With the aid of an appropriate diagram, explain how the Bank of England can reduce inflation rate to its target level.

(20% of marks)

4. As part of your conclusion, assess the future of the mobile phone industry in the UK. Do you anticipate future growth, stagnation or decline?

(5% of marks)