Assignment Brief:
In this assignment, you are required to play the role of a trainee business analyst working on an information system solution for an organisation called Vulture Street (car) service centre
http://www.vulturestreetgarage.com.au/
You work for an IT consultancy firm called Information Systems Wizards and have been called by Vulture Street Car Service Centre to contribute to the quality of their information systems.
The Brief from Vulture Street Car Service Centre(the Assignment Question)
Vulture Street Car Service Centre would like you to analyse an existing human activity system within the organisation’s overall business that suffers from issues and needs improvement (The situation is fictitious, and the issues you identify can also be fictitious, but the issues must be realistically based on what you know about the service providers in the real world). You are to suggest a new information system for a specific purpose, which can help the organisation, overcome those issues, and perform better (the system can be an improved version of an existing system). You then need to come up with recommendations for improving the identified human activity system so that the organisation can provide a more effective/efficient service or so that the organisation can be more successful.
Note: the chosen information systems can do anything you like. It is up to you to do some research around Vulture Street Car Service Centres so that you become familiar with their activity systems and can therefore consider the nature of the information systems that might be used. Remember, the issues you decide to address can be fictitious but must be realistic to the situation of the organisation.
Assignment Objectives:
Your completed report will demonstrate that you have:
- shown competence in finding, reading, analysing and synthesising materials from the course readings and applied this material in the writing of your report
- made use of the concepts, theories, models and ideas introduced in the course to understand and analyse the requirements to make well-founded recommendations
- researched and understood the purpose and operational context of the customer experience at theorganisation in terms of the identified human activity system
- shown creativity and initiative in understanding and capturing the organisation customer experience
- identified, based on the afore-mentioned research, a new information system and its associated human activity system that you will recommend to the organisation together with abrief discussion of its implications for the business of the
- described the expected impact of the new information system on the organisation’s performance and various stakeholders; and
- Justified your solutions/recommendations by synthesising theoretical and conceptual frameworks
- Communicate your solutions using language accessible to a wide range of readers both within and outside the discipline
The assignment is divided into three stages and each stage will align with the content we are covering in class. This way you’ll be able to apply knowledge and understanding as you develop it through each of the modules.
Task description | Marks | Word count and Hint: | |
Stage 1 | Fundamental to the analysis required to design an information system is an understanding of the business:
Context. (5) a) Brief description and background of the business in the case. What does the business sell or do? Where is the business located? A brief history if you can find it. b) What are the key goals of the business? (you may have to make some assumptions here) c) Who are the main stakeholders of the business? What value is likely being created for/by each of the various groups of stakeholders? d) Are there similar businesses nearby? What are they and where? (Hint: Google maps will be useful here) e) How successful does the business appear to be? How satisfied are its customers? Provide justification for your answer (i.e. how do you know?) Activity systems (10) a) Make a list of the activity systems you would expect to find in the business. Write one or two sentences to describe the process of the activity system. b) Of the listed activity systems, choose one which you think might potentially be problematic: Name the activity system. Describe the issues and explain how those issues might impact the business’s ability to create value. c) Draw a rich picture that conveys an understanding of the potentially problematic situationoccurring in the activity system. d) Model a problematic process of the activity system using BPMn. |
15 | Context. (5) |
Familiarisation with the
business and context of Vulture Street Car Service Centre |
Approx. 500-800 words (guide only) | ||
Hint: You will need to do aGoogle search on Theorganisation as well as visit their website. | |||
Activity systems (10) |
|||
Activity systemsin Vulture StreetCar Service Centres |
Approx.200-500 words (guide only)
Hint: To help identify a potentiallyprob- lematic activity system refer back to stage 1 where you wrote about how successful the business appears to be. |
Task description | Marks | Word count and Hint: | |
Stage 2
Vulture Street Car Service Centre’s competitiveness |
a) Analyse the industry structure pertaining to the business in the case using Porter’s competitive forces model. For each of the five forces, evaluate the strength of force as high, medium, low, and importantly explain why you think the forces of that strength?
b) Based on the five forces analysis in part a above suggest a suitable competitive strategy.Explain why this competitive strategy would be suitable by referring to what you found in thefive forces analysis. |
9 | Approx. 500 words (guide only (not including diagram words) |
c) Draw the value chain diagram of the business using Porter’s Value Chain Model and within the drawing list the primary and support activities. Accompany your value chain diagram with a description of the primary and support activities, noting where appropriate the role of those activities most crucial for value creation or competitive advantage. | |||
Stage 3
Vulture Street Car Service Centres A |
a) State and refer to the potentially problematic activity system you identified in stage 1. Use the DeLone-McLean Model (include diagram) of Information System Success to describe the areas in which the potentially problematic human activity system is not successful and describe measures of success (efficiency, efficacy, and effectiveness) for the problematic human activity system (HAS). Explain using success measures where the problematic HAS falls short. | 16 | Approx. 700-1500 words
(guide only) |
potentially
problematic activity system and a proposed IS |
b) Refer to the problematic activity system (HAS) you identified in stage 1 and take into consideration the competitiveness from stage 2 and come up with an improved/new informationsystem for the potentially problematic activity system, which will better support the organizational goals. | ||
(i) Briefly describe what your information system is (100 words). | |||
(ii) Classify the new information system as either: front-end, back-end, customer- facing, or supplier-facing; and explain why. | |||
(iii) Draw a process model using the BPMN notation of the improved/new process which wouldbe used in the information system you are proposing. | |||
(iv) Explain in detail how the improved/new information system you are proposing will add value to the business and how it supports competitive advantage for the business. In your discussion, list and describe the impacted primary or secondary activities of Porter’s value model (do not repeat diagram). | |||
You will need to provide a discussion that is well integrated with concepts of value, competition, industry structure, competitive advantage, value chain etc. You may wish to integrate literature from other sources such as academic journals to support your argument. |
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