MKT3SMK Strategic Marketing Report - Individual Assignment

Task:

Your task is to prepare a Strategic Marketing Report for an existing Free-to-Air Television Broadcaster as it adjusts to an increasingly challenging and competitive marketing landscape. 

You should undertake your own external research on the company and competitors (NB not just other free-to-air television broadcast companies). You will then need to develop a problems and opportunities statement for the company as the basis for a 5-year strategic marketing plan that could be presented to the board/owners of the company. Note who your audience is – they already understand the company and have a high level of understanding of business concepts.