MMK368 Business Marketing - ASSESSMENT 1B

2. Your Target Market Strategy is based on the Market Analysis. You are required to propose a business-to-business target market strategy explaining and justifying how APMC will establish and maintain a long-term business presence in the market for the country you selected.

Further information for this assessment task is provided the Target Market Background document and the Assignment 1B rubric. The concepts and processes required to complete Assessment 1B are provided in Classes and Workshops for Week 1 to Week 10, located the Cloud Resources folders.

Reports not meeting a presentation standard required for a Deakin University level-3 and a top-10 Australian company will be penalized or returned ungraded.

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